Why Should I Use Conversion Tracking in AdWords?
So an Internet user clicked your ad. While that’s definitely cause for a celebratory mini-dance party at your desk, you need deeper information than just knowing that someone clicked your ad to help...
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Creating Customer Profiles in Google Analytics
Many business owners will pay brand agencies a lot of money to help them develop customer profiles. Businesses spend a lot of time and energy surveying customers and mining the responses to get the...
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How Do You Measure the Success of a Viral Piece?
For many of our clients, having something “go viral” is one of their goals at the beginning of our partnership. There’s kind of a mystique that surrounds the word “viral.” We associate it with beloved...
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How to Analyze Call Tracking Data For Your Business
Phone call tracking is an often overlooked digital marketing tool. When it comes to analyzing call tracking reports and results, most companies don’t use it to the fullest. If you aren’t using phone...
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How Do I Get A Higher Quality Score in AdWords?
So you just launched an AdWords campaign and you’re probably wondering how to start off on the right foot with a high-quality score. Or perhaps you’ve been advertising on AdWords for years, and you are...
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Google AdWords Converted Clicks Are Going Away
AdWords will soon be doing away with the “converted clicks” metric. It will no longer show up in your reports, it will no longer be used in self-optimizing automated bidding strategies. In this post,...
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The Best Songs to Save a Dance Party
It’s 10:00 p.m. on a Friday night and the wild party you set out to throw is…well, lackluster. You look around and see your guests are scattered throughout the kitchen and living room and the energy is...
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How Americans Consume News During COVID-19
As news coverage surrounding the COVID-19 pandemic evolves, so too do the ways Americans search for news and consume it. We surveyed 2,031 people to learn about their news consumption habits during...
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Waking Up to Covid-19: An Analysis of American Media Coverage
Did we act fast enough? It will be one of the most searing and studied questions in the wake of the Covid-19 pandemic. Already, there’s plenty of blame to go around. When the dust settles, few will be...
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How Does Google Analytics Actually Work?
If you have a website, chances are you’ve heard of the tool, Google Analytics (GA). But what is Google Analytics used for, and how does it work? Google Analytics is a way to collect data on who is...
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